Nolan Fox

Product Data Scientist - Marketing

• Built AI-enabled social listening platform automating sentiment analysis and keyword categorization.
• Delivered weekly marketing performance reports to CMO and led student growth forecasting for multiple campaigns.
• Identified and fixed a critical Salesforce pipeline logic error via dbt, correcting a $1.7B over-counting discrepancy to an accurate $60M figure.
• Built international growth dashboard by language to prioritize localization investments across 100+ countries.
• Supported product launch for Notion Faces, Notion Mail, AI Meeting Notes, and Offline Mode campaigns.

Product Data Scientist - Marketing

• Built Product Data Science support for marketing stakeholders from the ground up, leading DS for GTMs of Gift Card, Savings, and Mood Card.
• Produced an internal Media Mix Model (MMM) for the Paid Acquisition Team to optimize spend allocation.
• Created lookalike audiences for various Paid Acquisition Campaigns and planned experimental design for Teens/Families Marketing Campaigns.
• Improved measurement and assisted expansion of Banking Triggered Campaigns.

Product Data Scientist - Financial Platform

• Led the launch of Prepaid Debit Card acceptance, resulting in $7 billion in incremental GPV.
• Optimized debit network transaction routing, resulting in $57 million in annual savings.
• Expanded coverage of cost data model to include migration from monolith to service-oriented architecture.
• Provided analytic support for negotiations with and transaction routing optimization of debit networks.

Co-Founder and Chief Data Scientist

• Led product development of a platform automating supervised learning and experimental design for outbound marketing campaigns.
• Built Reinforcement Learning models to optimize player investment that led to a 7% revenue rise in multiple $250M revenue casinos.
• Launched platform analyzing healthcare data to predict seroprevalence and vaccine deployment using MCMC models during COVID-19.
• Recruited and managed Data Science and Engineering teams from scratch.
• Created bespoke ensemble model using Deep Learning, XGBoost, and other algorithms.

Data Scientist - Internet.org Growth

• Owned analytics for BI portal serving 2,000+ mobile carriers across APAC, LATAM, and MENA.
• Lead analyst on the first Internet.org test (Tigo PY), driving 300k incremental internet users.
• Implemented adjustments to internal carrier detection that improved attribution by 8%.

Data Scientist

• Improved optimization on social media advertising campaigns, resulting in $28M of incremental revenue.
• Optimized proprietary budget allocation algorithm, Circuit, resulting in a 17% lift in efficiency.
• Designed, tested, and optimized Evergreen advertising spend algorithm.

Senior Business Analyst

• Lead analyst for acquisitions valuations for marquee product, Venture credit card.
• Delivered credit approval for reactive credit limit increase program, producing a $50 million annual NPV.
• Produced monthly staffing and financial forecasts for 2,000+ person Collections network.